European agri-food exports to China are expected to be further boosted thanks to the bilateral agreement on geographical indications (GIs), which took effect on Monday-a bid to promote registered agri-food products and protect iconic brand names in both the European Union and China.

  An EU delegation visiting China said the agreement initially protects 200 European and Chinese agri-food brands against imitation and usurpation, thus bringing mutual trade benefits and introducing consumers to guaranteed, authentic products from "two regions with rich culinary and cultural traditions".

  An additional 350 GI names from both sides will be covered during the next four years.

  The EU list of GIs to be protected in China includes products such as Cava, Champagne, Feta, Irish Whiskey, Munchener Bier, Ouzo, Polska Wodka, Porto, Prosciutto di Parma and Queso Manchego.

  Among Chinese GIs, the list includes Pixian Dou Ban (Pixian Bean Paste), Anji Bai Cha (Anji White Tea), Panjin Da Mi (Panjin rice) and Anqiu Da Jiang (Anqiu Ginger).

  Source: China Daily